Design changes lives. For the last two years, we have been working with inspirational independent free school Sandymoor, providing them with branding, stationery, prospectuses, website design, signage and more. It’s not just a project for us; it’s a passion.
Found in the heart of leafy Cheshire, Sandymoor School is a place for children to learn and grow, becoming well-rounded, friendly and productive members of society. It’s about recognising the uniqueness, excellence and potential of every child.
The team at Sandymoor School are a joy to work with. They value our insight because we have been with them right from the start, breathing life in to their brand and helping them achieve their ambitions. In June, as the summer term was drawing to a close, Head Teacher and We Are Creation friend Andrew Green-Howard asked us to help reimagine their school prospectus. The past year had been as much a learning experience for them as it had been for their talented and passionate students. They wanted to embrace the new academic year with a bold and confident step forward. They needed a prospectus that represented the evolution their school was experiencing.
After a meeting with Andrew to discuss his aims for the prospectus, we started with a photo shoot at the school. It was important to capture what everyday life at Sandymoor is like for the students. The prospectus is full of charming images of happy, healthy, hardworking children enjoying the best years of their lives. The success of the design relies on the fact that these aren’t stock images but pictures of the same kids who are there now, studying hard as you read these words.
Our creative team devised a new visual aesthetic based on our original Sandymoor brand design. This includes a lighter, fresher colour scheme using white as the base colour and flashes of lush greens and rich blues. The Sandymoor Oak logo appears throughout the prospectus combined with a strong use of triangular shapes, suggesting strength, growth and achievement. We also reworked and edited the written content of the prospectus, improving the style and flow of the language.
Once the proofs were approved, we printed the prospectus on premium quality paper stock, packed the copies in to boxes, and delivered them to the school. The whole Sandymoor team were overwhelmed by the results. Here are a few kind words from Andrew himself:
“I am absolutely delighted with them! They are just brilliant. Thank you, everyone, for all the creative genius put into it.”
You are welcome Andrew, as ever, it was our pleasure. It’s easier to create something exceptional when you truly believe in what you are doing.
